Two people, a man and a woman, smiling and talking while looking at a laptop screen in a cozy cafe setting.
Stylized flower with six large, curved petals in shades of red, orange, purple, and white

Audience+

SMB’s have struggled to use audience targeting measures that national brands use because they lack the volume of data needed to define accurate lookalikes.

With a few CRM records, IP addresses, MAID’s or RPD, Vica can create custom segments targeting the audience of new customers our clients seek.

Audience+ is a revolutionary solution that allows small and growing busineses to compete by establishing and owning their customer intelligence.

Audience+ analyses inform our creative and drive outsize ROAS.